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As a team of colleagues and associates who have worked together for years,  we come with a whole range of skills, creativity and many years of experience. We have worked on a huge number of projects both internationally and in the UK producing everything from interpretation planning to great design and illustration.

Madeleine Smith - Illustrator | Designer

Madeleine specialises in interpretation design and illustration for visitor centres, parks, reserves and museums. She works as an illustrator in a variety of media and across various subject areas including Natural History, archaeology and history producing wildlife illustrations, historical reconstructions and archaeological drawings. Imagining visitor spaces, producing artistic impressions and graphic storyboards/themes is a particular skill that Madeleine can bring to the beginning of a project, as well as producing graphic design that complement the project and the environment being interpreted.


With work installed both in the UK and Ireland as well as internationally, clients include The National Trust, WWT Consulting, The Royal Parks, Pavillion Books, The Wildlife Trusts, National Botanic Gardens of Wales, the London Boroughs of Croydon, Bromley & Sutton, the GLA etc. Clients Madeleine has worked with on historical and archaeological projects include:  the Crown Estate, Historical Royal Palaces, Historic Environment Scotland as well as local government.

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Emma Alesworth - Visitor Experience Specialist

Emma has over twenty years’ experience in delivering interpretation, ecotourism and visitor centre planning projects, in the U.K. and internationally. She is passionate about connecting people with nature and provides expertise in masterplanning through to concept, detailed design and managing the full fabrication and installation process. This includes stakeholder consultation, access and audience development, producing management and sustainable business plans, developing interpretation plans, content/exhibit development, graphic co-ordination and working with a range of specialists such as interpretation 2D & 3D designers, architects, landscape architects, builders, fabricators and artists to deliver memorable indoor and outdoor interpretation.


Emma is a highly experience project manager and has delivered a diverse range of projects that include Heritage Lottery Funded (HLF) developments, masterplans for nature reserves and visitor experiences, design & build of visitor centres and eco trails, and production of guidebooks, leaflets and events. She has managed projects in China, India, South Korea, United Arab Emirates (UAE), Ireland, Norway and the U.K. She is dedicated to producing bespoke exciting and engaging material that is sensitive to the environment and audience needs, delivered on time and within budget.


Her experience comes from 17 years of delivering projects to clients whilst working as an Associate Director for WWT Consulting. Significant projects include Shropshire Severn Valley Visitor Centre interpretation and audience development plan (U.K.), Dubai Wetland Centre exhibit and habitat design at Ras Al Khor Wildlife Sanctuary (UAE), HLF interpretation plan for The Dyfi Osprey Project (Wales) and supporting the design and build phases, masterplans for East Kolkata Wetland Park (India) and Shishou Milu National Nature Reserve (China) and the content development, husbandry and concept wetland designs for the 10,000sqm and 64ha £60 million Hong Kong Wetland Park. Previous experience comes from working as a graphic co-ordinator and content developer on multi-million £ millennium projects, Thinktank and We the Curious.


Emma is also passionate about the arts and is a Board Director for Raucous, a collective of theatre makers, scientists and technologists who forge new stories, in new places in new ways.

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Louise Rodda - Writer

Louise studied ecology and conservation at Anglia Ruskin, Cambridge University specialising in Lepidoptera (butterflies). Whilst working as an ecologist at the Butterfly World Project, She devoted much time to the development of ecological and environmental interpretation boards for varying age groups.

Recent project work has focused on the creation of both adult and children visitor guides for Stratford-upon-Avon Butterfly Farm, as well as enhancing their interpretation board experience

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