Illustration and design
Hi, I’m Madeleine!
I’m a freelance illustrator and designer. As an illustrator I produce work across number of areas including publishing, illustrated products, brand, and projects with a particular focus on interpretation. I also work as a designer specialising in visitor centre design, concept design, outdoor interpretation, signage, wayfinding and print design.
With work installed, printed or published both in the UK and Ireland as well as internationally, clients include The National Trust, The Royal Parks, The Wildlife Trusts, National Botanic Gardens of Wales, the London Boroughs of Croydon, Brent, Bromley & Sutton, the GLA. Clients I have worked with on historical and archaeological projects include: the Crown Estate, Historic Royal Palaces, Historic Environment Scotland as well as local government.
I love being adaptable and finding the very best solutions to communicate ideas and information, whether it be through a beautiful meadow cross-section or a fun interactive exhibit in a visitor centre.
Who I work with ...
On larger projects, I work with other experts as a team of colleagues and associates, many of us have worked together for years. We come with a whole range of skills, creativity and many years of experience and have worked on a huge number of projects both internationally and in the UK, producing everything from interpretation planning, script-writing, exhibit design to digital interactives.
If you have a project that requires a variety of skills such as project management, content development, fabrication and installation, do get in touch.
Emma Alesworth - Visitor Experience Specialist
Emma has over twenty years’ experience in delivering interpretation, ecotourism and visitor centre planning projects, in the U.K. and internationally. She is passionate about connecting people with nature and provides expertise in masterplanning through to installation. This includes stakeholder consultation, access and audience development, producing sustainable business plans, developing interpretation plans, content/exhibit development to deliver memorable indoor and outdoor interpretation.
Emma is a highly experienced project manager and has delivered a diverse range of projects that include Heritage Lottery Funded (HLF) developments, masterplans for nature reserves and visitor experiences, design & build of visitor centres and eco trails, and production of guidebooks, leaflets and events. She has managed projects in China, India, South Korea, United Arab Emirates (UAE), Ireland, Norway and the U.K. She is dedicated to producing bespoke exciting and engaging material that is sensitive to the environment and audience needs, delivered on time and within budget.
Rebecca Woodwood - Director of 35 Percent
Rebecca has worked on a diverse range of habitat creation, restoration and enhancement works, gaining expert knowledge in costing wetland restoration works and understanding the requirements to sensitively integrate the needs of both people and wildlife. She is skilled in visitor centre feasibility, design and management with expertise in master planning and business planning including: governance, access and audience planning; visitor number predications; capital costings; income generation opportunities; and long-term operational costing planning.
She has managed projects in the UK, North America, Asia, Middle East and Europe and is a member of the Society of Wetland Scientists
Louise Rodda - Writer
Louise studied ecology and conservation at Anglia Ruskin, Cambridge University specialising in Lepidoptera (butterflies). Whilst working as an ecologist at the Butterfly World Project, She devoted much time to the development of ecological and environmental interpretation boards for varying age groups.
Recent project work has focused on the creation of both adult and children visitor guides for Stratford-upon-Avon Butterfly Farm, as well as enhancing their interpretation board experience